The craze over Taiwan bubble tea has been apparent in the recent months, with the arrival of 'Chatime'. Well, there are other player in the market prior to Chatime, however, Chatime has been successful in branding and ensuring they are located at prominent and visible locations.
I simply love their logo, purple font in 'modern' typeface, 'accompanied' by the tea leaves
For a bubble tea product which started from 2003 in Taiwan, and has since spread its wings to 12 countries, including Malaysia. It boasts an impressive 450 stores worldwide. WOW!!!
Chatime entered Malaysia, with Pavillion, being its first flagship outlet, and just few months after (w/c 25 Apr '11) , into its 6th and 7th outlet at The Gardens and SS15 respectively. Chatime took the opportunity to officially launch its 6th outlet at The Gardens by holding an official media launch in The Gardens itself, on 28 April 2011
Here's some of its popular drinks :
I was treated to the Grass Jelly Fresh Milk. I just love this milky, healthy drink, filled with lots of incredibly soft grass jelly, which it was easier to finish up once I finished the drink.
After the official ribbon cutting, some Malaysian personalities were invited to demonstrate their latest beverage series - the Mousse Bubble Tea. 3 steps to drinking the mousse bubble tea.
1) Enjoy the rich flavor of mousse by sipping the top layer
2) Slowly insert the straw to enjoy freshness of tea at the bottom layer
3) Stir both layers till even and indulge in a perfect union..
Here are the drinks from the Mousse Bubble Tea range :
From L to R (Bottom) : Ichiban Roasted Tea Mousse, Tie Guanyin Tea Mousse
Guests were then invited to Chatime's outlet in front of CIMB, where Mr Bryan explained to the media on process of making the tea. Brewed tea and cooked bubble jellies will be discarded after 4 hours if not used.. (but they usually finish them up in an hour or so)..
A staff from Taiwan showed the actual making of a bubble tea - scoop 2 scoops of bubble jelly, pump in the syrup, then the milk/tea, shake for 20 times, and then pour them out (she certainly poured out the drink in the most stylish manner)... The process was then tried out by a local artiste.
I suppose consumers like the fact that they can choose the level of sugar and ice placed into their drinks. Price of drinks are either RM4.90 or RM5.90 for Regular size, and additional RM1 for Large.
Chatime available at :
Times Square, SS2Mall, Sunway Pyramid, First Avenue, The Gardens, SS15 and Pavilion
All outlets operate from 10am-10pm, with the exception of Pavilion (10am-11pm)